WellCare is:
- A marketing and PR campaign that promotes our brand.
- WellCare is authentic Chiropractic care
- The positioning of Chiropractic as “pre-healthcare” not pain relief but the experts in spinal and neural function, lifestyle, fitness, nutrition and stress based health problems.
- The campaign includes a consumer web-site with links to a doctor search engine for Council members only- the site will be promoted through media-including print ads, television and Radio spots- .
- The Spots feature NY’s Well Care Ambassador: Former NY Giant and All-Time NFL Great Harry Carson.
- Every Council doctor is aligned automatically with this program by matter of membership- They can buy a WellCare Kit( brochures, posters etc…) which will promote the brand of WellCare and will feature Harry Carson.
